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Though the brand is primarily predominant in the basketball courts, there is no point denying the fact that the Nike dunks are surely amongst the coolest brands of shoes which are practically a craze among the generation Y. Available in the normal shades during its initial years, Nike dunks are currently available in a variety of colors.

Just like these shoes which have succeeded in overcoming the tyranny of the sports turf to become a popular fashion trend, another major ingredient of looking cool is gearing up in the perfect pair of jeans in terms of design and fittings. In both terms, the True Religion jeans manufactured in USA is literally ruling the market. Every item of True religion including the shirts, jackets, trousers are enjoying the sky high popularity.

The only other brand of jeans that can put up a stiff competition for True religion is that of the Ed Hardy. Starting his professional life as a tattoo designer or artist, Ed Hardy soon channelized his creative efforts in establishing his own brand of clothing primarily jeans with designer tattoo embroideries that soon became extremely popular. With 14 stores running, Ed hardy is certainly a significant contributor in looking cool.